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Beauty Industry, Beauty Launches

Cosrx Promotes TikTok-Viral Snail Mucin Essence

The brand is capitalizing on the product's TikTok fame with a half-off sale.

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By: Marie Redding

Senior Editor, Rodman Media


Cosrx wants to get its TikTok-famous Snail Mucin Essence into the hands of more consumers, so the brand just marked it down by 50%.

The discount, only through March 29th, has earned the product a place in the “Amazon Spring Deals 2023” promotion. 

Cosrx Snail 96 Essence went viral last year—and now the hashtag #cosrxsnailessence has 81.3 million views.

Snail mucin has been used for beauty products since the ’80s, when Chilean snail farmers noticed their skin seemed softer, and cuts healed faster. K-beauty brands, like Cosrx, were among the first to jump on the trend. 

Snail Secretion Filtrate is listed as the serum’s star ingredient. The brand says it is a snail extract that brightens, hydrates and supports healthy skin repair—”like a multivitamin for the skin.” 

The serum comes in a travel size, shown above. 

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